Friday, August 6, 2010
Mobile Internet Users Increasing Tremendously in Pakistan
In the recent years, due to pretty low rates of cellular services, there is an increase in the number of subscribers with an accelerated pace. Furthermore, the subscribers adopting internet services are showing incredible growth of 161 percent by June-end.
Pakistan Telecommunication Authority reported, the number of internet subscription on network of different cellular operators have reached 14.4 million by the end of closing financial year 2009-10. The number of internet subscribers on cellular operators’ network was recorded 4.4 million by the end of 2008-09.
Telenor has grabbed the biggest share in terms of number of mobile internet users; however, penetration-wise Zong is leading the market with its lowest cost package of internet services.
Industry analysts said the internet subscription numbers might be over-stated by the authority because the internet users are not permanent in the cellular sector on specific operator’s network. They were of the view that cellular operators’ revenue has seen a healthy increase from the usage of mobile internet on GSM technology.
The quality of handset also facilitates subscribers to use internet, an internet services are used mostly on expensive handset of branded companies. The growth of mobile internet subscribers has outpaced the growth of internet subscribers utilizing broadband and dial-up connections in the outgoing fiscal year.
As per estimated figures, the number of internet users had reached 19.5 million by 2009-10 as compared, with the number of users reported less than 19 million in the country by the end of corresponding previous year.
However, the number of internet connections has reached nearly 10 million in the country including broadband and dial-up. The broadband growth witnessed 150 percent in just two years, which has never been experienced before.
The number of broadband users has grown from 45,000 in 2007 to 900,000 this year. Due to these results, Pakistan has been placed 6th in terms of quarterly growth and 10th in terms of annual growth in the global broadband market by a leading web source on broadband statistics.
Awais Malik, Director Marketing Segments, Strategy, Products & International Business, ZONG
Awais Malik, Director Marketing Segments, Strategy, Products & International Business, ZONG has resigned from his post and is joining one of the contributory of the MTN Group as Head of Consumer Business. MTN Group is a South Africa-based multinational mobile telecommunications company, operating in many African and Middle Eastern countries.
Awais Malik is an experienced professional with over ten years of experience in the telecommunications industry in Pakistan. He possesses special knowledge in products, strategy development, execution and management.
As Director Marketing Segments, Strategy, Products & International Business at ZONG he was responsible for creating and managing ZONG’s overall marketing and pricing strategy in order to increase customer acquisition / retention and revenue.
An MBA in Marketing from the University of Management & Technology, Lahore, Awais Malik joined ZONG in January 2008 as Head of Marketing Segments, VAS & International Business. Prior to joining ZONG he was Head of VAS & Product Development (Marketing) at Mobilink GSM Pakistan where he served for nearly seven years with distinction
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